As an author and motivational speaker, Tyecia had mentioned her website to me on our phone call, so of course, when we got off the phone, I headed over to find out more about her in preparation for our professional headshot session. And I was impressed in reading about not only the challenges she has faced throughout her life (foster child, drugs, early teenage pregnancy, being stabbed, incarceration...) but how she has OVERCOME them in order to be launching her own radio show in October! 

Tyecia had promised to share with me the radio show promotional flyer once the designer had finished it and added the professional headshot I created for her, and it looks absolutely AMAZING!  I just had to share the flyer with you, as well as another one of my favorite professional headshots from her studio photography session. Tune in to the show, and in the meantime, learn more about Tyecia here!

Have big dreams for your own personal brand?

Brand yourself with personal brand photography that makes all the difference.

It was the 6th, yes the 6th(!), time since 2014 (and the 2nd time this year) that we were out at Jonas Green Park in Annapolis, Maryland, to create professional headshots of a new team member at the Campbell Foundation. Fortunately for Katrina and us, it wasn't nearly as windy and cold as it had been back in January for Alex's professional headshots! We got so many great images for Katrina; here are some of my favorites from her Annapolis headshot photography session!

Go with the headshot photographer that companies use over and over... and over... again.

And here's a big thank you to the Campbell Foundation for another stellar review of our Maryland headshot photography services on Google!

Alecia Scott of Scott Team International knows how important branding photography is to her real estate business, so every few years, she comes back to us for updated team portraits and business headshots.  We had last photographed the Scott Team in 2017 for the year's Washingtonian Magazine Top Agents award, and this year would be our third time photographing them. 

This year, Alecia wanted an updated team portrait, a business headshot for one of their new employees, and an updated business headshot for Olivia.  Our previous branding photography sessions had been at Rockville Town Center, so this year, we headed over to the Canopy by Hilton hotel in Bethesda, Maryland, which had a ton of super photogenic areas for us to choose from for backdrops, both indoors and on their rooftop terrace.

Elevate your corporate brand or personal brand with Bethesda branding photography that makes an impact!

Jeff Bezos of Amazon famously defined your personal brand as:

“What people say about you when you are not in the room.”

And in his “Fast Company” article, “The Brand Called You,” Tom Peters wrote:

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

In today’s world, everything is visual… Instagram, Facebook, LinkedIn, Pinterest, your website… And yet, you must have noticed as you’ve visited business websites over the past month that so many companies – especially small businesses - are overusing bland stock photographs or have neglected to include images of the people behind the company. The good thing about this is that if YOU nurture your personal brand, including with unique, personality-filled personal brand photography, then you’ll easily stand out among the sea of your competition.

Your personal brand is the brand of you. You have a personality, and it’s critical that your personal brand photography portray that. Now, a headshot is just that – a shot of your head. A headshot could help to elevate your brand, but not every headshot falls into the category of personal branding. In order for a headshot to support your personal brand, it needs to be creative and authentic. So an authentic, creative professional headshot can be one type of personal branding photo, but at the same time, you’ll need more than a headshot to completely represent your personal brand. Personal brand photography can also include full body lifestyle portraits, action shots, and detail images that tell you and your business’s story.

Your personal branding photo collection will have a plethora of uses, including in social media, print marketing materials, your website, magazine features, publications, and more! Your personal branding photos – if done right - will be priceless!

In order for your professional photographer to create images that truly represent your personal brand the way you want them to, you’ll have to put some thought into what it is that you want your brand to communicate… what you want it to convey… as well as how and where you might like to use your personal brand photography. Here are a few questions to think about as you undertake this journey.

• Where do you want to use your personal branding photos RIGHT NOW? How many finished photographs will you be using RIGHT NOW?

• What opportunities do you forsee in the future that you would need photography for that you wish to plan for now?  How many personal branding photos do you need NOW for use in the FUTURE?

(As you count, think about your website - homepage, banners, the about and contact pages ; social media platforms - Instagram, LinkedIn, Facebook, Pinterest, Twitter; print marketing pieces - brochures, flyers, advertisements, business cards; publications - book covers, articles you write, features from others… even your dating profile!  And by the way, about business cards - see our article here on "What's On Your Business Card & How to Network Like a Pro.")

• What is or what do you want your brand’s personality to be? Name five adjectives.

• What is your brand’s mission? (Check out this article on Entrepreneur.com on “4 Techniques for Crafting a Mission Statement Worth Remembering.”)

• Gather samples of your current brand materials electronically to share with your professional photographer.

• Pin images you like to a private board on Pinterest. Make sure you start by browsing your professional photographer’s portfolio and pinning headshots and personal brand photography you like to the Pinterest board, then expand outward by browsing and pinning other photographs that you find elsewhere or on Pinterest.

Don't lose yet another opportunity.  Don't waste yet another moment.

Elevate your personal brand today.

How important is networking to your business? I recently came across an article about networking by Vanessa Van Edwards, a body language and human behavior expert who teaches how to succeed in life and business by understanding people.

I'm currently watching one of her 3-day video courses on body language (which is awesome by the way), and into my e-mail popped a teaser for her article on "How to Network at a Conference: 10 Ways to Make Contacts Like a Pro."

Well, this entire article is terrific, but of course, as a professional business portrait photographer, one of her prime tips that spoke to me was her strong recommendation to include one of your headshots on your business card. Specifically, here is what she says:

"[Bring] Your Business Card: Hopefully this is obvious, but bring a TON of cards–more than you ever think you will need. Don’t be that person who runs out and needs to use a napkin instead.

One other big thing to think about with your business card as an asset. Be honest: Is your business card boring? Conference pros have interesting, conversation-sparking, memorable business cards because they are getting so many at once. If you can, I highly recommend having your picture [headshot] on your business card, so people remember who you are when looking at it later."

That got me to thinking about some of our long-term commercial clients who have used the professional headshots we created for them on their business cards, and I thought I'd share some from Scott Team International of Rockville, MD with you as food for thought.

We've photographed Scott Team International associates on several occasions, the most recent time for the Top Agents issue of Washingtonian Magazine. Here are the new business cards for their entire team below!