In order for your professional photographer to create images that truly represent your personal brand the way you want them to, you’ll have to put some thought into what it is that you want your brand to communicate… what you want it to convey… as well as how and where you might like to use your personal brand photography. Here are a few questions to think about as you undertake this journey.

• Where do you want to use your personal branding photos RIGHT NOW? How many finished photographs will you be using RIGHT NOW?

• What opportunities do you forsee in the future that you would need photography for that you wish to plan for now?  How many personal branding photos do you need NOW for use in the FUTURE?

(As you count, think about your website - homepage, banners, the about and contact pages ; social media platforms - Instagram, LinkedIn, Facebook, Pinterest, Twitter; print marketing pieces - brochures, flyers, advertisements, business cards; publications - book covers, articles you write, features from others… even your dating profile!  And by the way, about business cards - see our article here on "What's On Your Business Card & How to Network Like a Pro.")

• What is or what do you want your brand’s personality to be? Name five adjectives.

• What is your brand’s mission? (Check out this article on Entrepreneur.com on “4 Techniques for Crafting a Mission Statement Worth Remembering.”)

• Gather samples of your current brand materials electronically to share with your professional photographer.

• Pin images you like to a private board on Pinterest. Make sure you start by browsing your professional photographer’s portfolio and pinning headshots and personal brand photography you like to the Pinterest board, then expand outward by browsing and pinning other photographs that you find elsewhere or on Pinterest.

Don't lose yet another opportunity.  Don't waste yet another moment.

Elevate your personal brand today.